You can accomplish a lot of great things when you have great clients.
A Cornerstone Hospice Volunteer Services Manager needed 100 additional volunteers to help out with the expanded hospice house in The Villages, Fla. The CommConnection used a multimedia strategy and good media relationships to generate several positive stories about volunteering for the non-for-profit hospice. According to the Volunteer Services Manager the campaign led to great interest from prospective volunteers: “The phone is ringing off the hook!”
Mercy Flight Southeast wanted to draw media and donor attention to its annual Dr. Franklin G. Norris Pilot Awards Gala which is held in Central Florida. The challenge was getting media coverage across the five-state region where most of the pilots are based. The CommConnection created a strategy to target media outlets where the pilot honorees lived with personalized information about these local heroes who donate their time, planes and fuel to transport adults and children to far from home medical treatment. The campaign resulted in dozens of media hits on newspaper, radio and TV and a significant sponsorship from a key donor.
VacTron Equipment retained Nanci Schwartz and The CommConnection to generate positive community exposure for VacTron’s role in cleanup of the BP Gulf Oil Spill. Utilizing her media expertise, Ms. Schwartz highlighted the innovation and effectiveness of our equipment in this important effort. Her efforts generated extensive local media coverage and positively impacted our business. Don Buckner, CEO, Vactron Equipment
How do you compete with Disney when you’re a small theme park in its shadow? You don’t. However, Old Town Theme Park in Kissimmee celebrated its 25th year in business by acknowledging the traffic that the mega-attractions in Orlando bring. That caught the attention of financial website TheStreet.com.
“Surf’s Up in Kissimmee” was the headline the Orlando Sentinel. Both the Orlando daily and it’s Spanish-language sister paper, El Sentinel sent reporters to cover the opening of Central Florida’s newest and most thrilling water attraction, Fantasy Surf at FantasyWorld Resort.
As a result of The CommConnection’s efforts, MadeinUSA.com was featured in more than 60 national broadcast, print and web sites and blogs. FOX NewsChannel’s extensive coverage of MadeinUSA.com as part of the cable channel’s focus on jobs in America was certainly the most significant accomplishment of the campaign.