Consider this: the way you communicate or market an idea is a lot like the popular children’s game “connect-the-dots.” If you successfully draw the lines between all of the numbered dots on a page, you end up with the complete picture.
An over-simplification, perhaps, but effective communication is very similar. When you reach more people with your message, then the picture you want to create is more defined and understood.
In the business realm, communications strategy is much more serious and complicated. People are blasted with information by so many different sources, you need to ensure that your message is distributed clearly and strategically.
The more effectively you reach your target audiences, the better your rate of impact and the more complete the “picture.”
You need to connect the dots.